Great write-up! I've been seeing a lot of Big Rock Candy Mountaineering in my explore page over the past month or so. I like that the brand invokes a sort of double-nostalgia, both for that more overt vintage California climber vibe, while also recalling the soundtrack of "O Brother, Where Art Thou?". Interested to see how their brand grows!
Great write-up! I've been seeing a lot of Big Rock Candy Mountaineering in my explore page over the past month or so. I like that the brand invokes a sort of double-nostalgia, both for that more overt vintage California climber vibe, while also recalling the soundtrack of "O Brother, Where Art Thou?". Interested to see how their brand grows!
Thanks Kevin! You’re right, I completely forgot that the song is part of the soundtrack for that movie.